ToekomstPROEF: testing actions and strategies for future-proof event catering

This project supports Flemish event caterers and organizers in developing and implementing an appealing and economically viable plant-based food offering. The project adopts an integrated approach with four key objectives: (1) enhancing insight into cost structures and procurement strategies to boost profitability; (2) developing and validating feasible, cost-efficient plant-based recipes for various event settings; (3) identifying and testing effective communication strategies that build consumer confidence and drive sales of plant-based dishes; and (4) substantiating and strengthening the societal impact of an expanded plant-based offering within the event sector, in line with Flemish environmental and health goals.