Giving wings to innovation through GenAI

This project investigates the transformative potential of generative AI (GenAI) for co-creative processes and digital experiences within the Flemish creative sector. We combine economic sector mapping, practical experiments, and iterative validation to develop a strategic knowledge platform focused on AI-driven innovation. The research concentrates on the foundational elements of the Leadership–Crowd–Lab model (Mollick, 2025), in which leadership provides direction, broad sector input fuels innovation, and labs enable concrete experimentation and validation. This approach delivers immediately valorisable insights, enhances the competitiveness of our focus sectors, and builds sustainable networks for future research and innovation projects.