Caring to Share: International Collaboration to Encourage Consumers to Take Better Care of Borrowed Products

Helping SMEs Encourage Better Product Care Among Customers in Product-Service Models (rent/share), so Products Last Longer and Costs Decrease. Specifically, we aim to: (1) strengthen the existing HOGENT training program, (2) set up practice-oriented research together with TU Delft, and (3) expand the international network on sustainable consumer behavior.