What young people see and share: Exploring vape-related social media content to inform prevention in leisure-time contexts

This project aims to gain an understanding of how young people experience and discuss vaping, both online and in their daily lives. We are investigating how messages on social media influence their views on vaping, and how these views are further reinforced or adapted in their free time. Young people are at the heart of this research. Their experiences and perspectives are essential to understanding why vaping may seem appealing and how this behaviour spreads within groups of friends.