IoT lab: Insights into customer experience and engagement through the integration of IoT and prototyping in displays and packaging

How can smart packaging and displays enhance shopping? Discover how sensor technology boosts customer engagement and retail insights.

In short

This project explores how smart technologies, such as embedded sensors in displays and packaging, can enhance the shopping experience. Prototypes are developed and tested in the IoT and Prototyping Lab at Artevelde University of Applied Sciences, with a focus on engagement, customer insights and communication effectiveness.

Need and relevance

Physical stores are seeking new ways to stand out in a digital-first world. Traditional communication often fails to address individual customer needs. This research responds to the growing demand for personalised, interactive and data-driven shopping experiences. Smart technologies offer new opportunities for retailers and producers to better understand and serve their customers.

From approach to impact

We develop sensor-based prototypes for displays and packaging, capture data, and analyse consumer behaviour. User research helps assess the impact on customer experience and engagement. The findings result in best practices and concrete recommendations for the retail and print&sign sectors, supporting the development of future-proof smart instore communication. This project contributes to knowledge creation and innovation in retail technology.